Why Exhibit?

MUSAC is a specialised and unique regional forum that puts the spotlight on the Middle East’s growing demand for traditional and contemporary musical instruments and accessories from some of the world’s leading manufacturers and regional distributors.

Some of the benefits that exhibiting at MUSAC Middle East will deliver include:

SALES SUPPORT

  • Generate leads and close sales
  • Advance the sales cycle and train new staff
  • Cross-sell existing clients and build relationships with prospects
  • Meet spread-out buying teams at one time
  • Recruit new distributors and review strategies for greater presence in the market

MARKETING COMMUNICATIONS

  • Build/reposition your brand
  • Increase awareness and generate publicity
  • Personally meet with new and existing clients
  • Survey market awareness and devise stronger market penetration strategies

PRODUCT MARKETING

  • Launch new products in existing markets
  • Explore new markets for existing products
  • Survey attendees about new product ideas
  • Research competitor’s products and messaging

EXECUTIVE MANAGEMENT

  • Keep up with industry trends
  • Meet with key clients and business partners
  • Profitably build the business

Quick links

"We have a constant flow of visitors and discussions throughout the show. So far, so good!"

Harry von den Stemmen,
Sales Director,
Robe Lighting S.R.O.

Organised By

Informa Exhibitions