MUSAC is a specialized and unique regional forum that puts the spotlight on the Middle East's growing demand for Musical Instruments and Accessories from the worlds leading manufacturers and regional distributors.

Takeing place on the 18 - 20 April 2010, co-located alongside PALME Middle East, MUSAC is the region's only bespoke event for the musical instrument and accessories industry, one that has firmly established itself on the global circuit now in its 7th year it gives visitors the chance to see and hear, first hand, the best that the industry has to offer.

The show has become a vital networking event in the industry calendar and will provide you with a key to access the entire Middle East.

Mr Murugadass walks away with a brand new 32" Mitsubishi LCD TV, congratulations! His prize was awarded to him by Mr Syed Abdul Wahab, Director of Mindstec Distribution and Mr Alex Heuff, Exhibition Director of PALME Middle East.

Marketing, seen as a solution to survive a recession

In a recession, budgets get cut and it normally starts with marketing. There is a sentiment that marketing spend can always be increased again later, without any lasting damage.
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