Welcome to MUSAC

More Than Just Music …

Taking place over the 26 – 28 April 2011 and co-located alongside PALME Middle East, MUSAC is the region's only bespoke event for the musical instrument and accessories industry, one that has firmly established itself as a key industry networking event in the Middle East & Northern Africa region.

MUSAC is a specialised and unique regional forum that puts the spotlight on the Middle East's growing demand for traditional and contemporary musical instruments and accessories from some of the worlds leading manufacturers and regional distributors. It also provides an excellent opportunity to new market entrants with an interactive platform where they can showcase and demonstrate their products to a highly targeted set of audiences that cannot be reached elsewhere in the region.

 
Key product categories on display at MUSAC include:
 
  • Amplifiers
  • Bags & Cases 
  • Cables & Leads
  • Distribution & Publishing
  • DJ Equipment and Accessories
  • Headphones
  • Merchandising & Retail Support
  • Mixers
  • Music Components and Hardware
  • Music Production
  • Music Schools & Institutes
  • Music Sheets
  • Music Software
  • Musical Instruments (wood, string, bass, percussion etc) and Accessories
… and more
 

MUSAC targets businesses, institutes, entertainment providers and influencers as well as established and emerging musicians to witness the best in the market and source products & equipment. More than 2,000 visitors at the 2010 edition of PALME Middle East registered with direct interest in Music sector and presented a cumulative buying power exceeding US$ 81 million.

Visitors at MUSAC include:

 
  • Bands
  • Composers
  • Dealers, distributors and retailers
  • Departments of culture
  • Educational establishments
  • Event organisers
  • Government establishments
  • Hotels, bars and restaurants
  • Instrument importers
  • Music schools and academies
  • Musicians
  • Orchestras
  • Studios
 
Platinum Sponsor
Free Zone Partner
Featured Companies
 
Official Regional Publication
Official Online Partner
Supporting Partner
 
Media Partners
Online Media Partners
 
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